Value Matters
In Atlanta, the value of the average white-owned business is more than 11 times greater than the value of the average African American-owned business.
This report promotes African-American business ownership as a pathway to building community wealth in Atlanta. Published by Prosperity Now, a nonprofit dedicated to “building wealth for those who need it most,” the report examines the harsh economic realities facing black families in Atlanta and proposes strategies for supporting businesses owned by African Americans.
African American-owned businesses are more likely to hire employees of color and to donate time, money and services to their communities. As local leaders and mentors, they also play a key role in connecting other workers of color to the world of self-employment and business ownership.