Advancing Collective Prosperity Through Entrepreneurship in Atlanta

Summary

This report promotes African-American business ownership as a pathway to building community wealth in Atlanta. Published by Prosperity Now, a nonprofit dedicated to “building wealth for those who need it most,” the report examines the harsh economic realities facing black families in Atlanta and proposes strategies for supporting businesses owned by African Americans.

Table of Contents

• Why Focus on African American Wealth in Atlanta?
• Why Focus on Entrepreneurship?
• Challenges in African American Entrepreneurship
• Our Approach
• Strategies Identified by the Community of Practice
• Conclusion

Key Takeaway

Supporting African-American entrepreneurs can have a community-wide impact

African American-owned businesses are more likely to hire employees of color and to donate time, money and services to their communities. As local leaders and mentors, they also play a key role in connecting other workers of color to the world of self-employment and business ownership.