This report promotes African-American business ownership as a pathway to building community wealth in Atlanta. Published by Prosperity Now, a nonprofit dedicated to “building wealth for those who need it most,” the report examines the harsh economic realities facing black families in Atlanta and proposes strategies for supporting businesses owned by African Americans.

March 9, 2018

In This Report, You’ll Learn

  1. 1

    What the data says about the financial stability of African American families in Atlanta.

  2. 2

    Three strategies for bridging the racial wealth equity gap in Atlanta.

  3. 3

    Why supporting African-American businesses is good for the community.

  4. 4

    Challenges in African American entreprenuership in Atlanta.

Key Takeaway

Supporting African-American entrepreneurs can have a community-wide impact

African American-owned businesses are more likely to hire employees of color and to donate time, money and services to their communities. As local leaders and mentors, they also play a key role in connecting other workers of color to the world of self-employment and business ownership.

Findings & Stats

Statements & Quotations