In 2004, the Casey Foundation requested a follow up to the Kids Risk Project survey assessing the commitment of Fortune 1000 companies to children's issues, and their use of data resources in making corporate decisions. The follow up specifically requested information on the perception and use of the KIDS COUNT Data Book by business leaders. A summary of the research is presented in this data-rich report.
More than half of the respondents (51%) were aware of KIDS COUNT.
While nearly 1 in 4 aware of KIDS COUNT use it at least “a little,” overall visibility of KIDS COUNT by business leaders is relatively low.
Fortune 1000 leaders that know of KIDS COUNT think highly of it.
Interview respondents suggested that the metrics related to education were the most relevant to current business philanthropic efforts.
Statements & Quotations
The KIDS COUNT Data Book provides a resource that offers business leaders and other users standardized information about 10 measures of educational, social, economic and physical well-being for children in the United States
Working with state KIDS COUNT organizations that might be able to speak more directly to local issues could represent an important opportunity to create greater connections between KIDS COUNT and leaders of Fortune 1000 companies.
These interviews suggest that the greatest barriers to greater use of the KIDS COUNT Data Book by the business community come from lack of familiarity of most business leaders with the Data Book and their reliance on other resources that they believe already meet their information needs.