In 2005, Child Trends fielded an online survey of their Databank users to explore the awareness, use and satisfaction with KIDS COUNT data products. Survey methodology and results are included in the report.
75% of those who took the survey had heard of KIDS COUNT.
66% of all respondents had used the annual KIDS COUNT Data Book, either online or in hardcopy.
Recognition of KIDS COUNT products was highest among government/policy, advocacy and research personnel (85% to 90%).
49% of business leaders were not aware of KIDS COUNT
More than 40% of respondents used the data for research or to become informed about children's needs.
Of those asked how a KIDS COUNT product helped their understanding of children’s well-being, only 6% reported that it had actually changed their mind on a specific issue.
Statements & Quotations
The [Child Trends] DataBank is visited by over 40,000 users per month including many in the fields of government and policy, advocacy, academia and research. Members of the DataBank listserv were felt to be representative of an important set of potential users of KIDS COUNT products: those who look to the Internet for data on children and youth.
A total of 808 people responded over two weeks for a response rate of 12 percent, which is relatively high for this type of survey. Respondents were from every state except Delaware and Mississippi.
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