Moderate Usage
66% of all respondents had used the annual KIDS COUNT Data Book, either online or in hardcopy.
In 2005, Child Trends fielded an online survey of their Databank users to explore the awareness, use and satisfaction with KIDS COUNT data products. Survey methodology and results are included in the report.
75% of those who took the survey had heard of KIDS COUNT.
66% of all respondents had used the annual KIDS COUNT Data Book, either online or in hardcopy.
Recognition of KIDS COUNT products was highest among government/policy, advocacy and research personnel (85% to 90%).
49% of business leaders were not aware of KIDS COUNT
More than 40% of respondents used the data for research or to become informed about children's needs.
Of those asked how a KIDS COUNT product helped their understanding of children’s well-being, only 6% reported that it had actually changed their mind on a specific issue.
