Internet-based Children's Data Users Perceptions of KIDS COUNT

By Child Trends, The Annie E. Casey Foundation

August 19, 2005

Summary

In 2005, Child Trends fielded an online survey of their Databank users to explore the awareness, use and satisfaction with KIDS COUNT data products. Survey methodology and results are included in the report. 

Table of Contents

Findings & Stats

Aecf Internet Based Perceptionsof KC howhear

High Awareness

75% of those who took the survey had heard of KIDS COUNT.

Aecf Internet Based Perceptionsof KC byoccupation

Public Inroads

Recognition of KIDS COUNT products was highest among government/policy, advocacy and research personnel (85% to 90%).

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Business Dirth

49% of business leaders were not aware of KIDS COUNT

Aecf Internet Based Perceptionsof KC usedatar

Research Usability

More than 40% of respondents used the data for research or to become informed about children's needs.

Aecf Internet Based Perceptionsof KC influence

Small Change

Of those asked how a KIDS COUNT product helped their understanding of children’s well-being, only 6% reported that it had actually changed their mind on a specific issue.

Statements & Quotations