Using case studies and examples from sites around the country, this guide provides practical advice and tools for developing a strategic communications program to garner media coverage and support for the Family to Family initiative.
Media Relations for Child Welfare
What the public knows and believes about child welfare issues.
How to develop and leverage effective relationships with the media.
How to select and prepare families for media interviews.
How to prepare for and manage communications during a crisis.
What kinds of opportunities exist for media partnerships.
The average person may encounter 2,000 or more media messages per day, including television and radio ads, the Internet, newspapers and other types of advertising.
Building trusted relationships with reporters and journalists requires regular contact and conversation, not just when a story is being pitched.
Effective media coverage can be generated in a variety of ways including phone interviews, face to face meetings, media briefings, editorial board meetings and press conferences.