Upcoming Webinar: Shifting Gears on Juvenile Justice Communications

Posted June 9, 2016, By the Annie E. Casey Foundation

Blog juvenilejusticecommunications 2016

The Casey Foundation will host a webinar later this month to inform advocates and practitioners about messages that can effectively engage the public as allies in juvenile justice reform.

The webinar, Shifting Gears on Juvenile Justice Communications, is scheduled for 3:30 p.m. – 4:30 p.m. EST, Thursday, June 30, 2016. Participants will be among the first to learn key findings about communications strategies that advance juvenile justice reform and discuss their implications for advocacy and outreach. This webinar is free, but requires registration.

Register for the June 30 webinar

By joining this webinar, you will be among the first to access a MessageMemo and an accompanying toolkit that models how the frames can be applied to different types of communications.

Juvenile justice reform has advanced significantly in recent years, but advocates still face steep communications challenges. We’ve all heard the outdated opinion that “if you’re old enough to do the crime, you’re old enough to do the time.” This kind of public discourse requires advocates to change the conversation — to use communications to build public understanding of prevention, rehabilitation and alternatives to detention along with developmentally appropriate care.

Understanding this, the Foundation commissioned the FrameWorks Institute to research communications strategies that advance juvenile justice reform. The resulting frame analysis identifies gaps in public understanding that suppress support for effective reforms and offers specific, tested recommendations for bridging these gaps.

Frames gain power through repetition, and building a more effective frame for juvenile justice reform will require strength in numbers. We hope you’ll join us for this important conversation.

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