Upcoming Webinar: Shifting Gears on Juvenile Justice Communications

Posted June 9, 2016
By the Annie E. Casey Foundation
Blog juvenilejusticecommunications 2016

The Casey Foun­da­tion will host a webi­nar lat­er this month to inform advo­cates and prac­ti­tion­ers about mes­sages that can effec­tive­ly engage the pub­lic as allies in juve­nile jus­tice reform.

The webi­nar, Shift­ing Gears on Juve­nile Jus­tice Com­mu­ni­ca­tions, is sched­uled for 3:30 p.m. – 4:30 p.m. EST, Thurs­day, June 30, 2016. Par­tic­i­pants will be among the first to learn key find­ings about com­mu­ni­ca­tions strate­gies that advance juve­nile jus­tice reform and dis­cuss their impli­ca­tions for advo­ca­cy and out­reach. This webi­nar is free, but requires registration.

Reg­is­ter for the June 30 webinar

By join­ing this webi­nar, you will be among the first to access a Mes­sage­Memo and an accom­pa­ny­ing toolk­it that mod­els how the frames can be applied to dif­fer­ent types of communications.

Juve­nile jus­tice reform has advanced sig­nif­i­cant­ly in recent years, but advo­cates still face steep com­mu­ni­ca­tions chal­lenges. We’ve all heard the out­dat­ed opin­ion that if you’re old enough to do the crime, you’re old enough to do the time.” This kind of pub­lic dis­course requires advo­cates to change the con­ver­sa­tion — to use com­mu­ni­ca­tions to build pub­lic under­stand­ing of pre­ven­tion, reha­bil­i­ta­tion and alter­na­tives to deten­tion along with devel­op­men­tal­ly appro­pri­ate care.

Under­stand­ing this, the Foun­da­tion com­mis­sioned the Frame­Works Insti­tute to research com­mu­ni­ca­tions strate­gies that advance juve­nile jus­tice reform. The result­ing frame analy­sis iden­ti­fies gaps in pub­lic under­stand­ing that sup­press sup­port for effec­tive reforms and offers spe­cif­ic, test­ed rec­om­men­da­tions for bridg­ing these gaps.

Frames gain pow­er through rep­e­ti­tion, and build­ing a more effec­tive frame for juve­nile jus­tice reform will require strength in num­bers. We hope you’ll join us for this impor­tant conversation.

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