Public Priorities
A 1997 public opinion survey identified the economy, public safety and education as the issues believed to be the most important ones America faced.
Using case studies and examples from sites around the country, this guide provides practical advice and tools for developing a strategic communications program to garner media coverage and support for the Family to Family initiative.
Unless they or a close acquaintance have had a personal experience with the child welfare system, most members of the public have little understanding of what is involved with protecting children. Cultivating relationships with relevant media outlets and proactively pursuing opportunities for families to tell their stories can help inform the public and engage them in efforts to effect needed system reforms.