Strategic Communications

Media Relations for Child Welfare

By the Annie E. Casey Foundation

December 30, 2000

Summary

Using case studies and examples from sites around the country, this guide provides practical advice and tools for developing a strategic communications program to garner media coverage and support for the Family to Family initiative.

Table of Contents

Key Takeaway

Developing A Strategic Communications Plan Can Help Shape Public Opinion And Engagement On Child Welfare

Unless they or a close acquaintance have had a personal experience with the child welfare system, most members of the public have little understanding of what is involved with protecting children. Cultivating relationships with relevant media outlets and proactively pursuing opportunities for families to tell their stories can help inform the public and engage them in efforts to effect needed system reforms.

Findings & Stats

AECF Most Important Issues

Public Priorities

A 1997 public opinion survey identified the economy, public safety and education as the issues believed to be the most important ones America faced.

Statements & Quotations