Media Saturation
The average person may encounter 2,000 or more media messages per day, including television and radio ads, the Internet, newspapers and other types of advertising.
Using case studies and examples from sites around the country, this guide provides practical advice and tools for developing a strategic communications program to garner media coverage and support for the Family to Family initiative.
A 1997 public opinion survey identified the economy, public safety and education as the issues believed to be the most important ones America faced.
The average person may encounter 2,000 or more media messages per day, including television and radio ads, the Internet, newspapers and other types of advertising.
Building trusted relationships with reporters and journalists requires regular contact and conversation, not just when a story is being pitched.
Effective media coverage can be generated in a variety of ways including phone interviews, face to face meetings, media briefings, editorial board meetings and press conferences.
Unless they or a close acquaintance have had a personal experience with the child welfare system, most members of the public have little understanding of what is involved with protecting children. Cultivating relationships with relevant media outlets and proactively pursuing opportunities for families to tell their stories can help inform the public and engage them in efforts to effect needed system reforms.
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