This brief is a follow up to A Guide to Measuring Advocacy and Policy report. The Guide explores ways of thinking about evaluation of advocacy and policy work. This brief presents results of a pilot to test the Guide’s framework and evaluation directions in “real world” contexts.
Researchers found a gap in the evaluation field with regard to a real-time advocacy evaluation tool.
Findings & Stats
Time vs. Data
Real time evaluation presents challenges in terms of balancing the need for useful data and the need for quick implementation and analysis.
The real time self-evaluation process seems best suited for efforts with a defined goal and a clear beginning, middle and end.
Phases with Questions
A real time self-evaluation process encompasses 3 distinct phases during which asking different questions would be useful.
Statements & Quotations
It is difficult to provide specific guidance regarding what information should be shared versus what remains confidential as it is likely to be quite different for different organizations facing different contexts and pressures.
Methods of documentation, frequency of documentation, degree of detail, and approach to data synthesis and summary will likely be dependent on the unique circumstances of each advocacy organization’s context and work.
[the author] sought a flexible evaluation approach focused on asking important questions, discerning applicable learnings and thinking evaluatively to adjust or plan strategies. This approach seemed more appropriate to real time advocacy evaluation than other, more traditional evaluation approaches
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