Generation Alpha is the first generation to be born entirely within the 21st century. While definitions vary, the term "Generation Alpha" typically refers to the group of individuals born between 2013 and 2025. This is the generation after Gen Z. They’re immersed in technology and described by diversity in key areas, including race and ethnicity, family structure and family finances. They’re also the first generation to experience an early childhood defined by the coronavirus pandemic.
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