What Is Generation Alpha?

Updated January 19, 2024 | Posted November 4, 2020
By the Annie E. Casey Foundation
Generation Alpha were born between 2010 and 2025

Kids in Gen­er­a­tion Alpha, rang­ing from infants to 12-year-olds as of 2025, are the first gen­er­a­tion to be born entire­ly with­in the 21st cen­tu­ry. They’ve been immersed in tech­nol­o­gy from day one and rep­re­sent the most demo­graph­i­cal­ly diverse gen­er­a­tion to date. Some in this gen­er­a­tion were also the first to expe­ri­ence an ear­ly child­hood defined by the coro­n­avirus pan­dem­ic.

This post takes a clos­er look at what we know — for now — about America’s youngest citizens.

Fre­quent­ly Asked Ques­tions about Gen­er­a­tion Alpha

What birth years define Gen­er­a­tion Alpha?

While def­i­n­i­tions vary, the term Gen­er­a­tion Alpha typ­i­cal­ly refers to the group of indi­vid­u­als born from 2013 to present. This is the gen­er­a­tion after Gen Z.

How large is Gen­er­a­tion Alpha?

They rep­re­sent near­ly 39 mil­lion chil­dren in the Unit­ed States, accord­ing to the lat­est data from 2023 in the KIDS COUNT Data Cen­ter. By far, Cal­i­for­nia and Texas are home to the largest num­ber of Gen Alpha kids, with more than 4 mil­lion liv­ing in each state.

Who came before Gen­er­a­tion Alpha?

Gen­er­a­tion Z, born between 1997 to 2012, came before them. And Gen Z fol­lows Gen­er­a­tion Y, more com­mon­ly known as mil­len­ni­als, who were born between 1981 and 1996.

One way to envi­sion how these groups fit togeth­er: Mem­bers of Gen­er­a­tion Alpha are often the chil­dren of mil­len­ni­als and the younger sib­lings of Gen­er­a­tion Z.

How does Gen­er­a­tion Alpha com­pare to Gen­er­a­tion Z?

These young gen­er­a­tions are still evolv­ing, so it’s ear­ly to make firm con­clu­sions. How­ev­er, if cur­rent trends hold, Gen­er­a­tion Alpha will be more racial­ly and eth­ni­cal­ly diverse than Gen­er­a­tion Z. Mem­bers of Gen­er­a­tion Alpha will also be more like­ly to live with adults who have high school or col­lege degrees, grow up in sin­gle-par­ent house­holds and expe­ri­ence finan­cial hard­ship, but less like­ly to have teen par­ents. Researchers are also watch­ing con­cern­ing infant health trends for Gen Alpha, described below.

While mem­bers of both age groups have grown up with tech­nol­o­gy at their fin­ger­tips, Gen Alpha kids have a key advan­tage: They are the most dig­i­tal­ly pro­fi­cient gen­er­a­tion to date.

How diverse is Gen­er­a­tion Alpha?

So far, Gen­er­a­tion Alpha is the nation’s most racial­ly and eth­ni­cal­ly diverse gen­er­a­tion yet, and the first in which the white pop­u­la­tion com­pris­es a minor­i­ty of the pop­u­la­tion, at 48%. This com­pares to 50% for Gen Z, 54% for mil­len­ni­als, 59% for Gen X and 71% for baby boomers, accord­ing to 2023 data. Chil­dren of col­or rep­re­sent the major­i­ty of Gen Alpha, including:

  • 27% Lati­no
  • 16% Black
  • 7% Asian Amer­i­can or Pacif­ic Islander
  • 6% Mul­tira­cial
  • 2% Amer­i­can Indi­an or Alas­ka Native

What do we know about Gen­er­a­tion Alpha and technology?

Gen­er­a­tion Alpha kicked off right after Apple launched its iPad and Insta­gram made its debut. Sur­round­ed by tech­nol­o­gy from the get-go, this group views dig­i­tal tools as omnipresent — not just trendy acces­sories. The omnipres­ence of screens has blurred bound­aries between enter­tain­ment, edu­ca­tion and social­iz­ing for these young peo­ple. In fact, more than eight in 10 par­ents of Gen Alpha kids say their kids use mobile devices 78 hours a day, on average.

Grow­ing up logged on and linked up — engrossed in videos, games and all things visu­al — can have its advan­tages, includ­ing greater dig­i­tal lit­er­a­cy and adapt­abil­i­ty. But a child­hood defined by tech­nol­o­gy can also lead to chal­lenges, such as impaired social devel­op­ment, reduced cog­ni­tive func­tion­ing, obe­si­ty and men­tal health prob­lems, experts warn. High lev­els of social media use among chil­dren and teens are asso­ci­at­ed with a num­ber of issues, includ­ing depres­sion, anx­i­ety, inad­e­quate sleep (which can dis­rupt neu­ro­log­i­cal devel­op­ment), low self-esteem, poor body image, dis­or­dered eat­ing and more. Cyber­bul­ly­ing is also an increas­ing­ly com­mon prob­lem for today’s kids, with one in six par­ents report­ing that their child has expe­ri­enced such harass­ment, accord­ing to researchers. 

Par­ents and oth­er sup­port­ive adults may be able to mit­i­gate the harm­ful effects of tech­nol­o­gy and social media, how­ev­er. Adults in school and after-school set­tings, for exam­ple, can use cre­ative approach­es that incor­po­rate tech­nol­o­gy while sup­port­ing Gen Alpha’s social-emo­tion­al health.

Read more about the Impact of Social Media and Tech­nol­o­gy on Gen Alpha

What do we know about Gen­er­a­tion Alpha and education?

The KIDS COUNT Data Cen­ter tracks key edu­ca­tion sta­tis­tics for Gen Alpha on ear­ly child­hood edu­ca­tion, fourth grade read­ing pro­fi­cien­cy, chron­ic absen­teeism and edu­ca­tion­al attain­ment of the adults around these young people.

Ear­ly child­hood edu­ca­tion for Gen Alpha

Ear­ly edu­ca­tion, such as high-qual­i­ty preschool and child care, pro­vides a foun­da­tion for learn­ing and can improve school readi­ness and long-term aca­d­e­m­ic and health out­comes. How­ev­er, more than half (54%) of young Gen Alphas ages 3 to 4 are not enrolled in ear­ly edu­ca­tion, accord­ing to 20192023 data, con­sis­tent with pri­or years. Among low-income kids, this fig­ure jumps to 62% of young Alphas not attend­ing ear­ly edu­ca­tion. Access to preschool or oth­er ear­ly learn­ing oppor­tu­ni­ties varies by race and eth­nic­i­ty, as well.

Giv­en this, it may not be sur­pris­ing that only about two-thirds (66%) of Gen Alphas ages 3 to 5 are con­sid­ered ready for school, accord­ing to the 2023 Nation­al Sur­vey of Children’s Health. School readi­ness is deter­mined by cri­te­ria relat­ed to age-appro­pri­ate ear­ly learn­ing, social emo­tion­al devel­op­ment, self-reg­u­la­tion, motor devel­op­ment and health.

Gen Alpha’s school performance

When the old­est mem­bers of Gen Alpha began reach­ing fourth grade in 2022, only 32% scored pro­fi­cient in read­ing. Fourth grade read­ing pro­fi­cien­cy is a key pre­dic­tor of future aca­d­e­m­ic achieve­ment and even eco­nom­ic sta­bil­i­ty in adult­hood. This mea­sure has wors­ened since then, unfor­tu­nate­ly, with just 30% of Gen Alpha fourth graders read­ing pro­fi­cient­ly in 2024. Experts indi­cate that chil­dren are still strug­gling to recov­er from pan­dem­ic dis­rup­tions to education.

Fur­ther, large dis­par­i­ties in read­ing pro­fi­cien­cy by socioe­co­nom­ic and demo­graph­ic fac­tors — e.g., race and eth­nic­i­ty, income lev­el, Eng­lish learn­er sta­tus and dis­abil­i­ty sta­tus — pre­date the pan­dem­ic and per­sist with Gen­er­a­tion Alpha. In 2024, for instance, fourth graders scor­ing below pro­fi­cient in read­ing by race and eth­nic­i­ty were as follows: 

  • Amer­i­can Indi­an or Alas­ka Native: 85%
  • Black: 84%
  • Lati­no: 80%
  • Mul­tira­cial: 65%
  • White: 61%
  • Asian and Pacif­ic Islander: 50%

Chron­ic absenteeism

In 2022, 36% of U.S. fourth graders were con­sid­ered chron­i­cal­ly absent from school — the high­est rate record­ed on the KIDS COUNT Data Cen­ter. Defined as being absent three or more days in the past month, this fig­ure improved to 31% for Gen Alpha fourth graders in 2024 but remains much high­er than lev­els in the pre­vi­ous decade. When stu­dents have chron­ic absences for any rea­son (excused or unex­cused), it places them at risk of poor school out­comes in the short- and long-term. Excused absences are most com­mon and may be due to health issues, trans­porta­tion, safe­ty or oth­er bar­ri­ers. Kids with dis­abil­i­ties and those liv­ing in pover­ty are espe­cial­ly like­ly to have chron­ic absences.

Here, too, dis­parate absen­teeism rates endure by race and eth­nic­i­ty: In 2024, near­ly two in five Amer­i­can Indi­an or Alas­ka Native (38%), Black and Lati­no (both 36%) fourth graders were chron­i­cal­ly absent from school, com­pared to 30% for mul­tira­cial, 27% for white and 22% for Asian and Pacif­ic Islander students.

Edu­ca­tion­al attain­ment of moth­ers and oth­er adults around Gen Alpha

Since Gen­er­a­tion Alpha began, the share of births to moms with less than a high school degree has dropped — from 16% in 2013 to 11% in 2023. This is a promis­ing sign for young Alphas, as high­er lev­els of mater­nal edu­ca­tion are strong­ly linked to bet­ter child and fam­i­ly out­comes, such as eco­nom­ic sta­bil­i­ty and improved child devel­op­ment, health and aca­d­e­m­ic achievement.

Kids also tend to ben­e­fit when oth­er adults in their house­holds (beyond moms) have high school or col­lege degrees. In the first 10 years of Gen­er­a­tion Alpha, the per­cent­age of U.S. kids under age 18 with house­hold heads who had bachelor’s degrees increased from 19% to 22%, with a par­al­lel increase occur­ring for grad­u­ate degrees. Mean­while, shares decreased for kids with house­hold­ers who did not com­plete high school.

In addi­tion, the share of high school stu­dents who didn’t grad­u­ate on time fell dur­ing Gen Alpha’s first decade, from 18% in 201314 to 13% in 202122.

If these trends hold, Gen­er­a­tion Alpha kids will be more like­ly to com­plete high school on time and grow up with adults who have sec­ondary and post­sec­ondary degrees, com­pared to pri­or generations. 

What do we know about Gen­er­a­tion Alpha and fam­i­ly demographics?

The major­i­ty of Gen Alphas are chil­dren of mil­len­ni­als. In Gen­er­a­tion Alpha’s first year, the share of kids grow­ing up in a sin­gle-par­ent fam­i­ly was 35%. Thir­teen years pri­or — in 2000 — this same sta­tis­tic was only 31%. Since 2013, this sta­tis­tic has held steady at 34% or 35%. If this pat­tern holds, Gen­er­a­tion Alpha kids will be more like­ly to live in sin­gle-par­ent house­holds than any gen­er­a­tion before them.

His­tor­i­cal­ly, kids in sin­gle-par­ent house­holds have been more like­ly to strug­gle com­pared to their peers in two-par­ent fam­i­lies. For instance, chil­dren raised by just one par­ent are more like­ly to live in pover­ty and expe­ri­ence the con­se­quences of grow­ing up poor. Such effects can be pro­found and wide-rang­ing, includ­ing lim­it­ed access to qual­i­ty edu­ca­tion and health care, phys­i­cal and behav­ioral health prob­lems, low­er edu­ca­tion­al attain­ment, increased risk of con­tact with the jus­tice sys­tem and oth­er chal­lenges. Under­ly­ing fac­tors about fam­i­lies — such as strong and sta­ble rela­tion­ships, parental men­tal health, socioe­co­nom­ic sta­tus and access to resources — have a greater impact on child suc­cess than does fam­i­ly struc­ture alone, research indicates.

Oth­er fam­i­ly demo­graph­ic trends for Gen­er­a­tion Alpha? In their first decade, the rate of births to teenagers fell by half, from 26 to 13 in every 1,000 females ages 15 to 19. Mean­while, the share of births to women born out­side of the Unit­ed States rose slight­ly, from 22% in 2013 to 242023.

How did the COVID-19 pan­dem­ic impact Gen­er­a­tion Alpha?

While some experts call COVID-19 a defin­ing moment” for Gen­er­a­tion Alpha, it’s too ear­ly to know the long-term effects of the pan­dem­ic on these chil­dren. Here’s what we do know: In 2020, the pan­dem­ic caused wide­spread eco­nom­ic hard­ship and iso­lat­ed kids and fam­i­lies in unprece­dent­ed ways. Mil­lions of par­ents expe­ri­enced job loss, finan­cial and health care insta­bil­i­ty, ill­ness and loss of loved ones — all while jug­gling their children’s care and education. 

After the pan­dem­ic ini­tial­ly caused child care and school clo­sures, many schools reopened using vir­tu­al learn­ing and most employ­ers tran­si­tioned to remote work. Fam­i­lies holed up in their homes, play dates stopped and extracur­ric­u­lar activ­i­ties were sus­pend­ed. This with­draw­al increased social iso­la­tion, decreased phys­i­cal activ­i­ty and added to men­tal health chal­lenges for kids and parents.

Tech­nol­o­gy came to the res­cue for many — but not all — chil­dren and fam­i­lies. For many kids, includ­ing the old­est mem­bers of Gen­er­a­tion Alpha who were 7 years old in 2020, screen time soared, with the screens them­selves dou­bling as class­rooms and emer­gency babysit­ters. How­ev­er, some kids did not have access to tech­nol­o­gy to sup­port their edu­ca­tion. Accord­ing to Cen­sus data, 12% of chil­dren ages 3 to 18 lacked inter­net with a com­put­er at home in 2019, right before the pan­dem­ic, although this improved to 7% by 2021. Among low-income kids in 2021, 15% still lacked such dig­i­tal access at home; and among those with par­ents who did not fin­ish high school, the share was even high­er, at 22% that year. Oth­er stud­ies con­sis­tent­ly find that youth in low-income house­holds are less like­ly to have access to com­put­ers.

In the years fol­low­ing the pan­dem­ic, declines in stu­dent test scores — and widen­ing dis­par­i­ties[1] for dis­ad­van­taged stu­dents — have been well documented.

What do we know about Gen­er­a­tion Alpha and fam­i­ly economics?

The start of Gen­er­a­tion Alpha was sand­wiched between two glob­al eco­nom­ic crises — the Great Reces­sion of 200708 and the pan­dem­ic-induced eco­nom­ic down­turn in 2020. When the first Gen Alpha kids were born, fam­i­lies were still recov­er­ing from the Great Reces­sion and it wasn’t long before they were hit with the next major cri­sis. It may be unsur­pris­ing, then, that the youngest and most vul­ner­a­ble age group, Gen Alpha, has expe­ri­enced high­er pover­ty rates than old­er gen­er­a­tions in near­ly every year of their young lives to date, accord­ing to the KIDS COUNT Data Center. 

In 2023, about one in six (16%) Gen­er­a­tion Alpha kids lived below the fed­er­al pover­ty lev­el, which was $30,900 in annu­al earn­ings for a fam­i­ly of two adults and two chil­dren. Fam­i­lies can earn well over this amount and still not make ends meet, espe­cial­ly in high-cost areas. In fact, low-income” is typ­i­cal­ly defined as earn­ing twice the fed­er­al pover­ty lev­el. Near­ly two in five (37%) Gen Alpha kids lived in low-income fam­i­lies in 2023. While Alphas liv­ing in pover­ty and in low-income fam­i­lies remain too high, both mea­sures declined over the past 10 years.

Racial inequities are stark for Gen­er­a­tion Alpha, mir­ror­ing that of old­er gen­er­a­tions. More than half of Amer­i­can Indi­an or Alas­ka Native, Black and Lati­no Gen Alpha kids live in low-income fam­i­lies, com­pared to about 40% of mul­tira­cial and rough­ly a quar­ter of white and Asian and Pacif­ic Islander Alphas, the lat­est data reveals. Sim­i­lar pat­terns exist for pover­ty rates by race and eth­nic­i­ty among Gen Alpha and oth­er gen­er­a­tions across all years avail­able on the KIDS COUNT Data Cen­ter.

The offi­cial fed­er­al pover­ty lev­el used above is based on pre-tax cash income only, where­as a dif­fer­ent mea­sure, the Sup­ple­men­tal Pover­ty Mea­sure (SPM), con­sid­ers a broad­er set of resources, such as in-kind and safe­ty net ben­e­fits. The SPM also fac­tors in region­al vari­a­tion in cost of liv­ing. In 2023, SPM child pover­ty rate was 14% — almost triple its record low of 5% in 2021. This means that mil­lions of kids, includ­ing Alphas who were under age 11 in 2023, were liv­ing in fam­i­lies with­out enough resources to meet basic needs, such as food and housing.

Check the SPM child pover­ty rate in your state

Also dis­heart­en­ing: U.S. income inequities by race and eth­nic­i­ty have widened since the first Gen­er­a­tion Alphas were born. From 2013 to 2023, the medi­an fam­i­ly income for Black, Lati­no and Amer­i­can Indi­an or Alas­ka Native house­holds with kids sat below all oth­er groups on record and far below than the nation­al aver­age. For Black house­holds, specif­i­cal­ly, the 2023 medi­an fam­i­ly income fell a stag­ger­ing $40,400 short of the aver­age household.

Addi­tion­al sta­tis­tics relat­ed to fam­i­ly eco­nom­ics for Gen­er­a­tion Alpha:

For Gen­er­a­tion Alpha kids grow­ing up in America’s poor­est house­holds, the effects of their fam­i­ly eco­nom­ic hard­ship are wide-rang­ing and long-last­ing. Pover­ty ele­vates a child’s risk of expe­ri­enc­ing behav­ioral, social-emo­­tion­al and health chal­lenges, as not­ed. Child pover­ty also reduces access to skill-build­ing oppor­tu­ni­ties, high-qual­i­ty edu­ca­tion and oth­er sup­port­ive resources, under­cut­ting a young student’s capac­i­ty to learn, grad­u­ate from high school and more.

What do we know about the health of Gen Alpha?

On the pos­i­tive side for the youngest mem­bers of this gen­er­a­tion, near­ly all (95%) of those from birth to age 5 had health insur­ance in 2023, sim­i­lar to the rate for old­er kids and pre­vi­ous years avail­able in the KIDS COUNT Data Cen­ter. Addi­tion­al­ly, since Gen Alpha began in 2013, the share of births to moth­ers who smoked dur­ing preg­nan­cy has dropped from 8% to 3% in 2023

How­ev­er, sev­er­al infant health indi­ca­tors have recent­ly moved in a neg­a­tive direc­tion for Gen­er­a­tion Alpha:

  • The infant mor­tal­i­ty rate fol­lowed a sim­i­lar pat­tern and rose slight­ly in 2022 and 2023 — to 5.6 deaths per 1,000 live births — after declin­ing since 2013

Like low birth-weight rates, large racial and eth­nic dis­par­i­ties have per­sist­ed for years in rates of insur­ance cov­er­age, access to pre­na­tal care and infant mor­tal­i­ty.

The 2023 Nation­al Sur­vey of Children’s Child Health pro­vides more sta­tis­tics cap­tur­ing old­er Gen Alphas in the 6 to 11 age group, including: 

How is Gen Alpha’s men­tal health?

Men­tal health has been a grow­ing con­cern for both Gen­er­a­tion Alpha and Gen­er­a­tion Z, par­tic­u­lar­ly in the con­text of social media use. While high lev­els of social media use are linked to poor men­tal health, oth­er fac­tors can play a role, too, such as young people’s need for con­nec­tion with oth­ers, fam­i­ly and parental stress, finan­cial hard­ship, achieve­ment pres­sure, expo­sure to vio­lence and more.

In the last sev­en years of Gen­er­a­tion Alpha, the preva­lence of child­hood anx­i­ety or depres­sion has grown in the Unit­ed States, from 9% of kids ages 3 to 17 expe­ri­enc­ing these con­di­tions in 201617 to 13% in 202223.

The 2023 Nation­al Sur­vey of Children’s Health sheds addi­tion­al light on men­tal and behav­ioral chal­lenges for Gen Alpha:

How can I learn more about Gen­er­a­tion Alpha?

Gen Alphas are still arriv­ing — and so are the data for this age group. See hun­dreds of sta­tis­tics on the health and well-being for chil­dren of all ages in the KIDS COUNT Data Cen­ter.

A few addi­tion­al resources to explore now include

KIDS COUNT Data Cen­ter Indi­ca­tors on Gen Alpha and oth­er generations:

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